Prada at Åhléns City

Client: Prada Beauty
Type: In-store activation & VM
Venue: Åhléns City, Stockholm

Prada beauty pop-up with lilac frame and checkered floor at Åhléns City, Stockholm

Brandworks brought Prada to life at Åhléns City in Stockholm through an in-store activation, an event and visual merchandising.

We brought these elements together to create a space where visitors could discover Prada and experience the brand up close.

Shoppers passing the Prada pop-up with campaign visual

Prada lipstick display in pastel pink and blue

Prada makeup stations with mirrors on a checkered floor

Prada window display at the Åhléns City entrance

Prada campaign windows along the Åhléns City facade

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