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Sebastian Professional

Client
Sebastian Professional
Type
Event
Location
co:lab, Stockholm
NEW WAVE light installation with a Sebastian Professional plinth in fog
Dinner in the co:lab venue seen from above

Sebastian Professional brought together influencers and trendsetters at co:lab, our city venue, to celebrate hair, creativity and personal style. The event offered an inspiring space for guests to connect with the brand and each other.

Packed venue at co:lab with stage and Sebastian Potion 9 signage
Live band performing for guests in red light
ARTISTRY screen above a Sebastian Professional plinth in haze
Guest walking through fog in front of the NEW WAVE installation
DJ performing in front of the Potion 9 backdrop
Guests in front of the screen with hair campaign film
Crowd under red stage lights at the Sebastian Professional event
Guest with styled curly hair at the event
Crowd of guests in sunglasses at the event
Guests by the Sebastian Professional plinth in low fog
Dinner table set with candles and glassware in red light
Guest filming the live performance on a phone
DJ hands on the mixer with rings and shot glasses
Guests at the dinner with Potion 9 branding in the background
Guests at the dinner photographing each other
Guests toasting in front of the Potion 9 brand wall
Guest standing at the table during the dinner
Guests gathering around the bar at co:lab
Guests talking at the candlelit table
Guests seated at the long candlelit dinner table
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How do you make a classic brand feel both genuine and modern at a trade fair full of similar stands?

When SCA Wood wanted to reach the Norwegian market, we created a booth for Bygg Reis Deg that combined the brand’s roots in forest and wood with a modern, graphic design.

The result was a stand that truly stood out – with warmth, sustainability, and innovation in focus.

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