Storytel has always faced the challenge of showcasing their product in unexpected places. Festivals like Way out West aren’t the easiest setting to think about audiobooks, especially during live performances. But that’s where we came in!  We saw an opportunity where no one else did—the restroom breaks. By turning those moments into a chance to enjoy a story, we helped Storytel connect with people in a whole new way. What seemed impossible became a surprising success, proving that with the right approach, any moment can be perfect for a good story.

At Gyllene Hjulet 2025, where Sweden’s leading events are celebrated, we received two awards: Most Creative Event of the Year and Cultural/Entertainment Sponsorship of the Year.