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Tesla Flagship Store – Sweden

Client
Tesla
Type
Retail environment
Photos
Simon Gate
Cybertruck and Tesla Model X in the new Tesla flagship store, Stockholm
Two Tesla Optimus robots on display in the flagship store

Tesla has opened its new flagship store at Kungsgatan/Sveavägen in central Stockholm.

The launch featured the Cybertruck alongside custom interior elements such as graffiti and robotic installations — creating a strong visual identity in line with the brand.

Tesla Mission statement on the store wall: accelerate the world’s transition to sustainable energy
Tesla in front of a black-and-white graffiti wall
Rear of a Tesla under linear ceiling lights
Close-up of a Tesla against the custom graffiti mural
Tesla Model Y and Brandworks build crates during the store installation
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