Weekday

Client: Weekday
Type: 3D-printed visual merchandising
Store: Götgatan, Stockholm

Folded jeans draped over the 3D-printed stone

For Weekday’s store on Götgatan in Stockholm, we produced a 3D-printed stone that brings an unexpected element to the retail space. Combining an organic shape with digital production, the piece adds a sculptural touch to the store’s visual merchandising.

A simple idea with a strong visual presence, showing how 3D printing can bring distinctive concepts to life in retail.

Robotic arm 3D-printing the stone in the Brandworks workshop

The sculptural 3D-printed stone used as a denim display table

Close-up of the stone’s 3D-printed surface texture

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