Lancôme Idôle House Nordic Tour

Client: Lancôme
Type: Beauty pop-up tour
Cities: Oslo, Stockholm, Copenhagen, Helsinki

Visitors queuing outside the pink Lancôme Idôle House pop-up at Hötorget, Stockholm

Guest spinning the prize wheel inside Idôle House

This beauty pop-up invited visitors into the world of Idôle, where iconic makeup, signature fragrances, and Lancôme’s latest innovations came together in an immersive brand experience.

Guests enjoyed expert beauty consultations, personalised touch-ups, product testing, exclusive gifts, and interactive experiences such as Lash Anatomy and Shade Finder technology to discover their perfect foundation match. Designed to engage all the senses, Idôle House created memorable moments and meaningful connections with the brand across the Nordics.

Lancôme Lash Idôle Curl Goddess visual on the padded pink pop-up wall

Guests taking selfies after a beauty touch-up

Visitors filming the Idôle House experience on their phones

Crowd gathering at the Lancôme pop-up entrance

Crew installing the Lancôme campaign visual on the pop-up

Close-up of the padded pink Idôle House facade

The pink Idôle House pop-up among trees in central Stockholm

Guests at the Lancôme counter inside Idôle House

Visitors with Lancôme gift bags outside the pop-up

Brandworks crew fitting the pink facade during the build

Pop-up roof elements being lifted into place

Visitors outside Idôle House with the Brandworks truck in the background

Brandworks crew assembling the prize wheel

Pink facade elements unloaded during the build

Brandworks crew at the finished Lancôme Idôle House

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Lancôme Idôle House Nordic Tour

This beauty pop-up invited visitors into the world of Idôle, where iconic makeup, signature fragrances, and Lancôme’s latest innovations came together in an immersive brand experience. Guests enjoyed expert beauty consultations, personalised touch-ups, product testing, exclusive gifts, and interactive experiences such as Lash Anatomy and Shade Finder technology to discover their perfect foundation match. Designed to engage all the senses, Idôle House created memorable moments and meaningful connections with the brand across the Nordics.

OSLO | STOCKHOLM | COPENHAGEN | HELSINKI

Lancôme Idôle House Nordic Tour

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