Turning Up the Heat: Absolut Tabasco

For the Swedish launch of Absolut Vodka x Tabasco, we created a night maximized to experience the heat of Absolut Tabasco.

Specially invited guests enjoyed a central Stockholm venue where the brand was experienced with all senses, from the first sip to the last bite. The launch was social, unexpected, easy to engage with and very sharable.

Photos: Ted Jansson

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