Work

← Work

YSL x Way Out West 2026

Client
L’Oréal
Brand
Yves Saint Laurent Beauty
Event
Way Out West, Gothenburg
The illuminated YSL Beauty Light Club pop-up at Way Out West, Gothenburg
Performer on stage inside the mirrored YSL pop-up

For the second year running, we teamed up with L’Oréal and Yves Saint Laurent Beauty to bring the YSL Beauty Light Club to Way Out West in Gothenburg. Over three days, thousands of visitors stepped inside for beauty and fragrance experiences, personal consultations, games, competitions and sampling. The programme also included VIP events with some of the Nordics’ leading influencers and a secret live show in the pop-up, featuring artists including Molly Sandén.

YSL Beauty product bar with illuminated mirrors
The YSL Beauty Light Club cube lit up in the Slottsskogen park at dusk
Festival visitor getting a beauty touch-up at the YSL makeup station
Visitor trying YSL Beauty products in front of a mirror
Busy makeup bar inside the YSL pop-up during the festival
Artist performing at the secret live show in the YSL pop-up
Crowd filming the live show under heart-shaped balloons
Next caseBiotherm →

YSL OUT WEST
For the second year running, we teamed up with L’Oréal and Yves Saint Laurent Beauty to bring the YSL Beauty Light Club to Way Out West in Gothenburg. Over three days, thousands of visitors stepped inside for beauty and fragrance experiences, personal consultations, games, competitions and sampling. The programme also included VIP events with some of the Nordics’ leading influencers and a secret live show in the pop-up, featuring artists including Molly Sandén.

Previous

The Swedish Forest Industries Exhibition
Next

Biotherm